Looking for a stylish SUV that doesn’t compromise on performance or features? The Tata Curvv and Curvv EV might just be your perfect match. These innovative coupe-SUVs are turning heads on Indian roads with their stunning design, advanced technology, and competitive pricing starting from ₹14.55 lakh. Whether you’re a daily commuter seeking efficiency or a weekend adventurer craving style, this comprehensive review covers everything you need to know.
Revolutionary Coupe Design That Commands Attention
The Tata Curvv series breaks away from traditional boxy SUV designs with its sleek, coupe-inspired silhouette. This isn’t just about looks – the aerodynamic profile actually helps improve fuel efficiency while making a bold style statement on the road.
Key design highlights include wide LED light bars at both front and rear, creating a modern signature lighting pattern. The flush door handles with illumination add a premium touch, while the sculpted rear bumper reinforces the sporty yet sophisticated appeal. On Indian roads, these SUVs are instantly recognizable, perfectly blending athletic styling with SUV practicality.
Interior Comfort: Where Innovation Meets Practicality
Step inside, and you’ll immediately notice Tata’s focus on passenger comfort. The innovative R-Comfort seats feature passive ventilation technology that keeps you cool during long drives – a blessing for Indian weather conditions.
Rear passengers get special attention with Serenity Screens for privacy and heat protection, plus convenient EasySip cup docks. The cabin features a fresh, airy theme with refined materials and a striking white carbon-fiber-style dashboard. The Curvv EV goes even further with exclusive rear footrests and specialized headrests – luxury features rarely seen in mainstream SUVs.
Pricing and Variants: Value That Makes Sense
Here’s what you need to know about pricing and options:
Tata Curvv (Petrol/Diesel): Starting at ₹14.55 lakh (ex-showroom)
Main Variant: Accomplished trim with R-Comfort seating
Engine Options: 1.2L turbo-petrol and 1.5L diesel
Tata Curvv EV: Starting at ₹18.49 lakh (ex-showroom)
Main Variants: Accomplished and Empowered trims
Special Features: Advanced EV technology with PureComfort rear seating
This competitive pricing positions both models attractively against rivals like Hyundai Creta and Kia Seltos, while offering more advanced features and better safety ratings.
Technology That Actually Helps Your Daily Drive
The centerpiece is a massive 12.3-inch HARMAN touchscreen – one of the largest in its class. It seamlessly handles navigation, entertainment, and vehicle settings without lag or complexity.
Practical tech features include wireless phone charging, gesture-controlled boot opening (perfect for grocery shopping!), and seamless Apple CarPlay/Android Auto integration. The JBL 9-speaker sound system transforms your commute into a concert hall experience.
Climate control comes via a twin-zone automatic system, while the panoramic sunroof adds mood lighting and an airy feel to the cabin. Storage solutions are thoughtfully designed with 500 liters of boot space – enough for weekend getaways or monthly shopping trips.
Safety First: 5-Star Protection for Your Family
Both Curvv variants earned a perfect 5-star Bharat NCAP rating – making them among the safest cars in their segment. This isn’t just about airbags (though they have plenty); it’s comprehensive protection.
The standout feature is Level 2 ADAS (Advanced Driver Assistance Systems) including adaptive cruise control, automatic emergency braking, and lane-keeping assistance. These systems act like a co-pilot, helping prevent accidents before they happen.
Additional safety features include a high-strength steel body frame, modern anti-theft systems, and reliable keyless entry with engine start/stop button.
Engine Performance: Power Options for Every Need
Tata offers something for everyone with multiple powertrain options:
1.2L Turbo-Petrol (Revotron): Smooth, reliable power perfect for city driving and highway cruising. Delivers excellent fuel efficiency without sacrificing performance.
1.2L GDI Turbo-Petrol: More aggressive tuning for enthusiasts who want quicker acceleration and sportier driving dynamics.
1.5L Diesel (KryoJet): The highway champion offering impressive torque and excellent fuel economy for long-distance travelers.
Electric Powertrain (Curvv EV): Silent, instant torque delivery with zero emissions. Perfect for urban commuting with the added benefit of lower running costs.
Transmission choices include a smooth 6-speed manual and an advanced 7-speed dual-clutch automatic (DCA) that shifts faster and more precisely than traditional automatics.
Real-World Driving Experience
On the road, the Curvv delivers confidence-inspiring handling thanks to well-tuned suspension and generous 208mm ground clearance. Potholes and speed breakers don’t faze this SUV, making it ideal for Indian road conditions.
The DCA automatic transmission deserves special mention – it’s responsive in city traffic yet smooth on highways. For Curvv EV owners, the instant electric torque makes overtaking effortless while the whisper-quiet cabin creates a premium driving environment.
Highway stability is excellent, and the steering feels precise without being overly heavy. Whether navigating crowded city streets or cruising on expressways, the Curvv maintains composure.
Fuel Efficiency and Running Costs
The Curvv’s aerodynamic design contributes to impressive fuel efficiency across all variants:
Petrol variants: Expect around 16-18 km/l in mixed driving conditions
Diesel variant: Can achieve 20-22 km/l on highways
Curvv EV: Offers the lowest running costs with an estimated range of 400+ km per charge
Maintenance costs are reasonable thanks to Tata’s extensive service network and competitive spare parts pricing. The EV variant particularly shines with minimal maintenance requirements and lower electricity costs compared to fuel.
How It Stacks Against Competition
Comparing the Curvv to its main rivals reveals its strengths:
vs. Hyundai Creta: Curvv offers better safety rating (5-star vs 3-star), more boot space (500L vs 433L), and unique coupe styling
vs. Kia Seltos: Similar pricing but Curvv provides superior safety features and more premium interior
vs. Citroen Basalt: Curvv offers better build quality, more features, and proven reliability
The Curvv’s combination of safety, style, and value proposition makes it a standout choice in the crowded mid-size SUV segment.
Who Should Buy the Tata Curvv?
The Curvv series is perfect for buyers who want more than just basic transportation. It’s ideal for:
Young professionals who appreciate modern design and advanced technology
Small families prioritizing safety without compromising on style
Eco-conscious buyers considering the Curvv EV for sustainable mobility
Daily commuters seeking comfort features for long drives
Weekend adventurers needing versatile space and reliable performance
Final Verdict: A Smart Choice for Modern India
The Tata Curvv and Curvv EV represent a significant leap forward for Indian automotive design and engineering. They successfully combine eye-catching coupe styling with SUV practicality, advanced safety features with affordable pricing, and modern technology with real-world usability.
Starting at ₹14.55 lakh, the Curvv offers exceptional value in a segment where every rupee counts. The 5-star safety rating alone makes it worth considering, while the stylish design ensures you’ll never get tired of looking at it in your driveway.
Whether you choose the efficient ICE variants or the futuristic EV model, you’re getting a vehicle that’s ready for India’s evolving automotive landscape. With Tata’s improving build quality, extensive service network, and strong resale value, the Curvv series makes a compelling case for being your next SUV.
Ready to experience the future of Indian SUVs? Visit your nearest Tata Motors dealership for a test drive and see why the Curvv is creating such a buzz among discerning buyers. Your perfect blend of style, safety, and value is waiting for you.
